Why this little known ingredient is changing the face of skin care - and can change your face too

The outermost and visible layer of your skin is composed mostly of the protein keratin, and within every cell in the skin, keratin is responsible for keeping the cell functioning well. Over the last few years high profile medical research has shown that keratin protein plays a critical role in healing and cellular renewal within the skin tissue. This is important because skin cell metabolism and function slows down as we age.

The role of keratin protein is both immediate and long term. Initially, the intact keratin protein forms a well-organized layer on the skin surface that lifts and tightens the skin, which gives an immediate increase in skin smoothness. Ongoing use delivers keratin to the skin cells to help develop healthy skin structure, leading to less puffiness and long term radiant, smooth and healthy skin.

Our Bio-active Keratin Stimulates Collagen Production

The keratin we use within our formulations is sustainably sourced, bio-available and shown to stimulate collagen. In research completed by the University of Miami, skin cells made more collagen 4 (C4) and collagen 7 (C7) in the presence of this keratin. C4 and C7 build and strengthen the dermal-epidermal junction; the two layers of the skin that join together to keep skin smooth and firm.

Recent scientific publications into the biological function of keratin have highlighted its importance for healthy skin and healing. Beyond using a unique bio-active form, our keratin is sustainably sourced from New Zealand wool, produced eco-consciously using patented processes regulated to international quality standards, and proven as safe by international standards of testing (RIPT, Ames, HETCAM, EpiDerm).

Biological Skin Effects  of our Bio-active Sustainable Keratin

  1. Moisturisation – building skin structure to improve moisturisation, with increased cell proliferation leading to hyaluronic acid and collagen synthesis.
  2. Anti-oxidant protection – boosting the body’s master anti-oxidant glutathione to protect cells from within.
  3. Calms redness and irritation – through the suppression of prostaglandin E2

So Skin Appears;

  • Smooth, Plump & Firm Skin for a Youthful Glow
  • With less fine lines and wrinkles

 Beauty Shortlist Award  Sub & Tarctic Eye Gel Wins 2019 Beauty Shortlist Award

One of the products capturing the initial buzz is the Sub & Tarctic Eye Gel, winner of the Editors Choice on the 2019 Beauty Shortlist Awards. This incredible Eye Gel provides immediate wrinkle removal around the eyes as a result of the unique keratin protein technology as well as longer term reduction in puffiness on continued use,

What Our Customers Are Saying

“…..I am going to admit, I never had to worry about under eye circles of puffiness before, this is a recent concern and I find that I need more than just an ordinary eye balm, cream or gel. A New-Comer on the scene that you’re going to hear about pretty soon, and not because of mass marketing but because it contains a protein that is clinically proven to heal the skin. It’s the perfect revitalizer for tired and puffy eyes, proven to reduce sagging, wrinkles and puffiness in the eye area. I’ve only been using it for the past few days I can see a difference! My under-eye puffiness is diminishing…”

The role of keratin protein is both immediate and long term. Initially, the intact keratin protein forms a well organized layer on the skin surface that lifts and tightens the skin, which gives an immediate increase in skin smoothness. Ongoing use delivers keratin to the skin cells to help develop healthy skin structure, using established cell biology, leading to less puffiness and long term radiant, smooth and healthy skin.

Explore the range here.