Waitaki region lake and hillside

From Alps to Ocean

Based out of the beautiful Waitaki region of New Zealand's South Island, we are able to take an alps to ocean, wild harvest, approach to our ingredients. 

With ingredients from some of the worlds most pristine landscapes, we craft clinically proven formulations that combine more than 15 years of medical research with biotechnology to bring you ethical, sustainable, high-performance skincare that works. 

Read more about our approach in Cosmetics & Design Asia.

Read all about our performance based ingredients.

Our Difference: Clinically Crafted to be More Than Skin Deep

Health and Beauty are inextricably linked. Our (w)holistic approach has been designed to work in synergy from the 'outside in & the inside out' to support feeling beautiful, a sense of energy and well-being.  

Our Mission

Supporting the enhancement of health, happiness and a beautiful life through an evidence based approach. 

 

 

Functional and Active Form

Our technology protects and controls the amino acid Cysteine. This allows cysteine to bond in a special way and maintain the structure of proteins in the body. 

Cysteine is a component of the antioxidant glutathione . The body also uses cysteine to produce taurine, the so-called “wonder molecule”.

Boosts the dermal-epidermal junction

Type IV collagen is the major collagen in the skin present within the dermal-epidermal junction. Skin also contains several minor collagen's that play a critical role in providing integral stability to the skin. One of them is type VII collagen, the major, if not the exclusive, component of anchoring fibrils. 

Through stimulating an increase in collagen IV and VII production our range supports production of the right collagen's to reduce wrinkles.

Protect Against Oxidative Stress

Glutathione is the master antioxidant, protecting skin and hair from oxidative stress. Cysteine is essential for glutathione production, cysteine rich supplements can boost glutathione to prevent oxidative stress.

Ingestions study shows BeautyDiet boosts cysteine metabolism, boosting glutathione synthesis, increasing liver glutathione levels and boosting endogenous antioxidant defense.

BeautyDiet boosts the body’s ability to produce structural proteins, heal itself and protect itself from stress induced injury. This is achieved through two important metabolic pathways

    The Taurine Pathway: important for anti-inflammatory response in healing and controlling energy for strong healing, and
The Glutathione Pathway: essential for cells combating oxidative stress and insult from toxins.

The amino acid cysteine is the common link between these two pathways. On digestion it is either metabolized to glutathione directly or oxidized to cysteic acid prior to conversion to taurine. BeautyDiet has the highest natural abundance of cysteic acid of any product available as a supplement. This cysteic acid directly boosts the taurine pathway, as well as “sparing” any dietary cysteine from making taurine. This makes the glutathione pathway more effective, as well as directly boosting the glutathione pathway.